Case January, 2025

Nexi ─ Helping a PayTech leader break into a new market

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Client

Nexi Croatia is part of the Nexi Group — the European PayTech leader. Although Nexi Group is well known in Italy, in the Croatian market, Nexi is yet to be proven as a payment processing provider for the Croatian medium, small and micro businesses. That would mean gaining the trust and confidence of a new market is essential, but also creating brand and product awareness by presenting the benefits of Nexi products and services with the key pillars: payments are easy, simple, and innovative.

SERVICES

Digital Advertising            SEO            Content Marketing            Marketing Automation            CRM

SoftPOS — Easy way to pay

With the goal of improving the payment processing market in Croatia in the next five years, Nexi launched its very first product in the Croatian market — the PBZ Card SoftPOS application. This innovative app enables convenient payments by transforming Android Smart devices into POS terminals. This way, the portable POS device fits into pockets, allowing customers to make payments on stop by scanning their card, smartphone, or smartwatch. It is a helpful solution for businesses of all sizes, but especially small businesses.

The main challenge was introducing Nexi to the Croatian market and clarifying the relationship between Nexi and the previously acquired PBZ Card. We wanted to bring awareness not only to Nexi but also to SoftPOS as a product. Aligning visuals and copy to effectively communicate the product’s essence is not always a straightforward process. PBZ Card SoftPOS is a product we wanted to bring closer to small businesses such as seasonal workers, craftsmen, beauty salons, accommodation renters, and any business that is looking for flexible ways of payment.

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Strategy is the key

Managing any client requires a detailed strategy plan, a pivotal element for success. We believe it should always be the very first step and foundation of any project. It all starts with a well-prepared workshop where we aim to get the most important information from the client. We follow that up with a detailed research where we define the target market, competition, products, users and clients. Our strategy focused on digital advertising, content marketing, SEO, marketing automation and CRM.

With a strong creative comes great success

With the goal of improving the payment processing market in Croatia in the next five years, Nexi launched its very first product in the Croatian market — the PBZ Card SoftPOS application. This innovative app enables convenient payments by transforming Android Smart devices into POS terminals. This way, the portable POS device fits into pockets, allowing customers to make payments on stop by scanning their card, smartphone, or smartwatch. It is a helpful solution for businesses of all sizes, but especially small businesses.

The main challenge was introducing Nexi to the Croatian market and clarifying the relationship between Nexi and the previously acquired PBZ Card. We wanted to bring awareness not only to Nexi but also to SoftPOS as a product. Aligning visuals and copy to effectively communicate the product’s essence is not always a straightforward process. PBZ Card SoftPOS is a product we wanted to bring closer to small businesses such as seasonal workers, craftsmen, beauty salons, accommodation renters, and any business that is looking for flexible ways of payment.

Ads Design examples

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SEO as the cornerstone of a successful strategy

We then focused on fine-tuning every web page for better rankings by suggesting necessary improvements. We worked on technical and on-site SEO tweaks that led to significant boosts in search engine rankings. Each month, we proposed and crafted two optimized materials, targeting key subjects identified through keyword research. This way, we decided to cover the most important subjects in the search engine based on keyword research. We closely tracked the success of the campaign and relied on data to plan future activities.

Reaching small businesses

Our strategy aimed to broaden our reach across diverse channels. We used Google and Meta campaigns, occasionally tapping into LinkedIn advertising to engage our target audience. We focused on Facebook as it has many small and micro businesses that could benefit from Nexi’s message. Leveraging visuals and strategic communication, we aimed to explain to various businesses what Nexi offers and why those products could prove to be useful in their day-to-day business operations. Simplifying the messaging proved both crucial and at times challenging in highlighting the key benefits of their products and services. Ultimately, our multiple-channel approach proved to be the winning strategy!

Ads Design examples

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Next steps

To further help Nexi in their business operations, we will help setup and onboard them to HubSpot. Being a HubSpot partner makes us proud — as it has proven to be a tool that fuels our clients’ growth.

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