B2B Marketing Partner

We help B2B companies grow through structured demand generation and account-based marketing strategies that deliver measurable impact.

Get in touch!

Drive compounding growth for your business

Accelerate your business growth with our expert-driven demand generation strategies, perfectly aligned with your marketing initiatives.

  • Focus on creating and streamlining demand, bringing quality leads to the organization, and converting them into clients, directly affecting its revenue.

  • Combine content marketing, SEO, digital advertising, and inbound marketing activities to attract quality leads.

  • Implement a B2B marketing strategy that reduces acquisition costs and shortens the time until acquired while simultaneously increasing customer lifetime value.

  • Let potential clients know who you are and what makes your brand unique. The key to proper brand awareness is through content marketing – creating and distributing relevant information.

  • Let’s set goals and tactics and monitor your results–properly implemented B2B marketing strategy empowers marketing and sales teams.

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Our partnerships

Whether it’s tailoring a brand-new growth strategy or consulting on existing performance activities, together, we’ll make your business grow and thrive—just like we did with our long-term partners.

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Testimonials

"Achieving successful digital performance for a niche technology player like UMBOSS, with a very small target footprint, is an immensely difficult task. However, with Degordian’s talent and agility, we have consistently gained more traction and prospects through digital channels, thereby achieving our digital strategy goals."

testimonials

CEO at UMBOSS

Zdenko Vrdoljak

LinkedIn

"Thanks to Degordian’s expertise and unwavering support, building a digital paywave in Croatia has been seamless, making them an invaluable partner in our journey towards digitalized payment solutions."

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Head of Marketing at Nexi Croatia

Renata Devčić

LinkedIn

Where do you fit?

Our perfect partner fits this profile:

Going from zero to one – companies needing chief marketing advisor and guidance to setup a growth engine and marketing
Startups without the manpower needed to execute their marketing initiatives, we are your digital team
Companies with in-house teams with limited capacity to execute or an advisor to help with guidance
Traditional and established companies looking to start and build their digital presence
Export companies looking to expand internationally beyond local market

How do we work?

We work at the intersection of marketing, product or service, and sales teams.

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What is the process?

Your B2B marketing experience shouldn’t be guesswork — it should be a data-driven effort, so let our experts help you concentrate on what really matters.

We go through your goals, plans, and resources, identify the best combination for growth in your market, and help you execute a funnel strategy to improve your business bottom-line impact.

We have already done it for our digital services and products, so that we can do it for you.
Through the years, we developed our methodology into three main areas.

  • Discovery

    • Discovery is the backbone, and we deep dive into your business through workshops and research.
    • We analyze your business, goals, and current marketing efforts, as well as assess your target audience and competitors to identify opportunities by conducting marketing research and client workshops
  • Strategy

    The output of the discovery phase is a marketing strategy that includes:

    • Growth funnel definition and content strategy
    • SEO strategy ─ research, topic clusters, pillar pages, and lead magnets
    • Marketing automation strategy─ contact segmentation, lead scoring, and workflow defining
    • Content promotion and distribution plans
    • Digital advertising strategy and recommendations
    • Tech stack definition ─ recommended platforms, tools, teams, and responsibilities
    • Measurement plan
  • Implementation

    • Initial Technical Setup
    • CRM platform setup and audience segmentation
    • Toolset setup, form integration, and workflow setup
    • Campaign, tracking, and reporting setup
    • Ongoing consulting and execution:content marketing, automation, SEO, advertising, and more

Key solutions

Demand generation

A broad-reach, ongoing marketing strategy focused on building reliable brand awareness and interest, resulting in high-quality leads. 

Account-based marketing

A focused strategy for B2B marketing — one in which marketing and sales teams work together to target and approach specific, best-fit accounts and turn them into customers.

Inbound marketing

Activities that attract new leads, tailored to build relationships by providing value before the buying process even starts.

Lead generation

B2B marketing strategy is driven by market demand and direct customer acquisition. It focuses on paid channels and converting sales-ready prospects into a sales pipeline.

  • Demand generation

    A broad-reach, ongoing marketing strategy focused on building reliable brand awareness and interest, resulting in high-quality leads. 

  • Account-based marketing

    A focused strategy for B2B marketing — one in which marketing and sales teams work together to target and approach specific, best-fit accounts and turn them into customers.

  • Inbound marketing

    Activities that attract new leads, tailored to build relationships by providing value before the buying process even starts.

  • Lead generation

    B2B marketing strategy is driven by market demand and direct customer acquisition. It focuses on paid channels and converting sales-ready prospects into a sales pipeline.

Key services

  • A clear funnel strategy brings you on the right path, ensuring you don’t spend your valuable resources on activities that don’t bring value to your business. We help you detect and execute the steps needed throughout the funnel that will take you to your business goals.

  • With a content strategy at its core, content marketing creates high-value information in various formats, such as blogs, e-books, whitepapers, webinars, templates, and even simple tools like calculators. The key is to attract top-of-the-funnel visitors and move them further through the funnel.

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  • Automating segmented activities with the goal of potential clients getting the best nurturing with minimum sales/marketing team effort – because you need efficient and effective tactics to scale your marketing activities and drive growth in lead inflow.

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  • The process of reaching out to potential and former customers to warm up your leads for sales teams or to grow awareness.

  • The core of all activities is a well-set CRM. It’s the heart and brain of all B2B activities, as all leads have to be stored, segmented, and connected with activities across the board.

  • Known as SEO, it is the process of improving your website to increase its visibility when people search for products or services related to your business on search engines. The better visibility you have in search results, the more likely you’ll be to garner attention and attract potential customers.

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  • CRO is a set of tactics aimed at growing your website conversion rate while increasing the number of leads or decreasing acquisition activities. Many companies focus on visitor acquisition, which usually comes with the biggest expense. That is why this service, which includes scaling acquisition budgets, becomes one with the highest return on investment.

  • Building a personal or company brand and relationship with your audience to grow a network and consistently generate sales-qualified leads, with the goal of becoming a thought leader in your industry, raising brand awareness, connecting and building relationships with your potential clients, nurturing and educating your target market to become your clients once they are ready.

  • With the focus on either direct lead generation or content promotion, most of these activities build long-term assets and scale the system to get a quicker impact.

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  • Setting up your web analytics provides you with the opportunity to make data-driven decisions, reducing the chances of costly mistakes. Transform your data into actionable insights and use it to your advantage to enhance your overall marketing efforts.

    Explore service
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Tailored HubSpot solutions

We are an official HubSpot Partner, and we employ consultants who are certified in the platform.

 

From initial setup to advanced customization, our team of experts brings experience to ensure your HubSpot platform aligns perfectly with your business objectives.

  • HubSpot setup & onboarding
  • HubSpot management
  • HubSpot consulting
expertise

Get in touch with our team of experts. We'd love to hear all about your project.

Contact us today!

FAQ

  • We mainly work with monthly retainers or a combination of monthly retainers and a success fee. With long-term partners, there is a possibility of a revenue share or equity share options.

  • While both share the same goals, demand generation tactics focus more on the long term, brand awareness, as well as top and middle of the funnel while relying heavily on organic content. Lead generation focuses more on the short term, increasing direct leads, as well as the middle and bottom of the funnel while relying heavily on advertising.

  • Every brand and organization has a specific situation ─ business maturity level, goals target audience, audience sophistication, market positions, resources, and competition all play a role. To get results, the solution for each project is specific and requires a custom combination of solutions.
    Our focus is to get you compounding, profitable, and sustainable growth as soon as possible.

  • Our solutions are best suited for B2B companies that have digital services or products. We have experience working with early-stage startups and unicorns, as well as with traditional B2B companies or companies looking to expand internationally.
    For startups, we prefer working with those with investments from $1M to 30M.

  • Most of our projects last more than two years, with collaborations lasting over 10 years (and counting).