Raiffeisenbank wanted to reach a broader population to increase the sales of their retail services, primarily cash credit. By redefining advertising channels and target audience, as well as adjusting content, we generated online leads which were successfully converted to offline sales.
SERVICES
Raiffeisen wanted to reach a broader population to increase the sales of their retail services, primarily cash credit. By redefining advertising channels and target audience, as well as adjusting content, we generated online leads which were successfully converted to offline sales.
The challenge was to increase reach while keeping a high response rate. Also, the campaign started in July, a period of low traffic as most people are on their paid leave. Combining social media advertising with direct search channels turned out to be the winner. Constantly boosting best-performing ads increased the number of leads rapidly.
Conversion rate
increase in
Number of leads
By expanding the target group, changing ads creative and reallocating the budget we continuously optimized the campaign which helped achieve set goals.
