Addiko Bank ─ 333% increase in conversion rate

The main challenge while advertising cash loans was the economic uncertainty due to the pandemic aftermath, and speculations about a potential financial crisis. Introduction of the euro was an additional factor that lead to the increased uncertainty. In order to get as close as possible to users, and to strengthen the brand’s presence, we introduced a new brand character Oskar. The campaigns were optimized for reach, increasing website traffic and increasing conversions. We used ads that addressed real life situations, and offered a solution for user needs in order to further bring Addiko closer to users’ personal wishes and needs. Through the remarketing campaign, ads were shown to users who were already familiar with the offer, and by doing this, we maximized the possibility of conversions.